SELLERS

Karla’s Powerful Real Estate Marketing Plan – Specialized for Your Success

When it’s time to consider selling your home, lot, or investment property you will probably want a Real Estate Agent you are confident will strive to bring about the best possible results.   I hope that you will contact me to discuss how  I can help.  Below is a brief outline of standard services, however I specialize in proaction and tenacity, and bringing about results for your success.
  • MARKET ANALYSIS
    • Thoroughly outline your home’s important features and upgrades
    • Advise market list price with a detailed written market analysis.
    • Provide an estimate of the selling expenses to show your net proceeds.
    • Execute a listing agreement authorizing me to market your property.
  • PROPERTY ENHANCEMENT
    • Recommend  a home stager to prepare a written home enhancement proposal and budget for your approval
    • Recommend repairs and improvements to sell your property for the highest price.
    • Suggest additional enhancement and repairs based on buyer feedback
  • SALES PROGRAM
    • Prepare and launch your property on the Multiple Listing Service (MLS).
    • Schedule a professional photographer to take digital photos of your property for the MLS and Internet web sites.
    • Install a lockbox to facilitate showings.
    • Display your home to our sales staff and other agents by participating in a broker caravan/tour.
    • Promote your property by networking with sales people and active agents from other companies.
    • Create a custom flyer outlining the key property features.
    • Install a for sale sign on your property to generate buyer calls.
    • Prepare “listing cards” for you to distribute to your friends and business associates.
    • Email and mail just listed postcards to your neighbors or a target community as well as my contacts list.
    • Showcase your home on Realtor.com, karlarozum.com, as well as a massive syndication to multiple key real estate portals
  • COMMUNICATION PROGRAM
    • Send you a link to the Multiple Listing Service data sheet for your review & approval
    • Visit your home regularly to refill flyer box
    • E-mail you direct feedback from other agents on all showings
    • Call or email regularly to report on the activity and review market conditions.
    • Provide regular updated written market reports showing the latest market activity
    • Regularly review marketing strategy and adjust as needed to get your home sold
  • STRUCTURING THE SALE
    • Carefully review and present all offers for your consideration
    • Discuss Buyer’s pre qualification with buyer’s lenderregarding ability to complete the purchase of your property
    • Negotiate strongly in your behalf to better assure a solid transaction that will close on time with no surprises
    • Negotiate and navigate the buyer’s inspection and repair request process.
  • TRANSACTION MANAGEMENT
    • Manage the details of your real estate transaction.
    • Coordinate with Title company to ensure the preliminary title review, ordering of HOA disclosures occur in a timely fashion
    • Provide suggestions for contractors/vendors for any agreed-upon home repairs
    • Ensure that you provide any necessary disclosures to the buyer
    • Stay in touch proactively with buyer’s lender
    • Coordinate the appraisal process
    • Provide updated preliminary closing statements for your review
    • Proactively coordinate with pertinent parties with goal of ensuring your real estate transaction closes successfully

…Including personalized and focused strategy based on your community, price range, and market segment.